touchMS App for Canadian MS patients Now Available Exclusively on the App Store for iPhone, iPad & iPod touch

EMD Serono, a division of EMD Inc., Canada, an affiliate of Merck KGaA, Darmstadt, Germany, along with Blackoptek, launch the touchMS App for iPhone, iPad and iPod touch, available exclusively on the App Store in Canada. touchMS is an interactive learning tool designed and developed to empower patients with multiple sclerosis (MS) to learn more about their disease and provide healthcare professionals with an engaging platform to illustrate aspects of the disease during appointments.

EMD Serono found that the professional version of the touchMS™ App, originally developed for their patients and healthcare professionals, was making a difference in how patients learned about their disease.

"As a patient-focused organization one of our primary goals is to ensure that patients have access to the best tools and resources to learn more about managing their disease," said Ina Sungaila, Head of Commercial Operations at EMD Serono, Canada. "Our patients and healthcare professionals have given us great feedback on the professional version of this app and we wanted to make it available to them on their iPhone, iPad or iPod touch for access anywhere, anytime."

Features of touchMS include 360 degree views, video and high definition graphics. This interactive app, which leverages the Multi-Touch features of iOS along with the stunning Retina display on iPhone and iPad, includes dynamic animations that inform patients of such things as the types of MS diagnosis', its symptoms, and possible treatment options.