TELUS says goodbye to activation fees
As part of the company's commitment to putting customers first and being fair and transparent, TELUS today announced it will no longer charge a $35 activation fee for new customers or a $25 equipment exchange fee for renewing customers who purchase a new device. TELUS is the first of the established brands to eliminate activation fees as part of the company's ongoing efforts to make the customer experience clear, simple and easy.
As part of its clear and simple pricing initiatives, TELUS is continuing its journey to be fair and transparent and help customers understand when they are paying for tangible products or value-added services. Effective November 1, TELUS will begin charging $10 for SIM cards to cover the product cost that was previously included in their renewal and activation fees. With the new SIM card charge factored in, new and renewing customers can breathe a sigh of relief knowing that they will see a net upfront saving. A new SIM card is only required when customers don't already have a compatible TELUS SIM card for their device.
"The wireless industry and competitive landscape have changed over the years and with that, our customers' needs have evolved," said Brent Johnston, vice-president, Mobility Solutions, TELUS. "Our customers have told us they feel activation and renewal fees are unfair. We have been listening and that's why we're giving them exactly what they've asked for."
TELUS is putting customers first and embracing new ideas to make the TELUS experience better. By listening to customers, TELUS has not only eliminated activation fees, it has dramatically simplified its entire fee schedule. This builds on a series of improvements made over the past several years where TELUS has also eliminated carrier 911 and system access fees on all its Clear and Simple rate plans, reduced bill shock with Flex Data Plans, Data Notifications and Worry-free Travel, added Caller ID and Voicemail as standard on all TELUS rate plans, simplified device pricing with Anytime Upgrades and revolutionized mobility contracts by introducing a Device Balance instead of the dreaded contract termination fee.