Amazon.com, Inc. announced that the all-new Kindle Paperwhite and Kindle Paperwhite 3G begin shipping today. Kindle Paperwhite is the most advanced e-reader ever constructed with 62% more pixels and 25% higher contrast, a patented built-in front light for reading in all lighting conditions, uncompromised battery life of up to eight weeks, and a thin and light design. Kindle Paperwhite WiFi + 3G is the top of the line e-reader and offers the same new design and features of Kindle Paperwhite, with the unparalleled added convenience of free 3G wireless—never pay for or hunt for a Wi-Fi hotspot. Customers can order now at www.amazon.com/kindlepaperwhite.

“Kindle Paperwhite is the most advanced e-reader ever created and the Kindle we always wanted to build,” said Jay Marine, Vice President, Amazon Kindle. “Pre-orders have far exceeded our expectations and we’re excited to start shipping Kindle Paperwhite to customers today.”

The reviews are in:

“So, do all of these features add up to the best e-reader out there? In a syllable: yep. Amazon was clearly focused on creating the best possible reading experience with the Paperwhite, and it's delivered.” – Engadget

“Amazon’s Kindle Paperwhite is the new king of e-readers.” – NBC News

“Forget Everything Else, This Is the E-Reader You Want.” – Gizmodo

“The Kindle Paperwhite is a reader’s dream…I’m wildly impressed with the simplicity and beauty of this device.” – TechCrunch

“It’s light, eminently pocketable, and presents the best electronic reading experience.” – Wired

“Amazon has brightened the picture for readers with Kindle Paperwhite--quite literally and in more ways than one.” – USA Today

“Amazon has pioneered e-readers in ways that few other companies have or could. The Kindle Paperwhite is the successor to a long line of innovative and daring products that seek to move book reading into the new century — and it's a terrific product.” – The Verge

Kindle Paperwhite comes with new hand-tuned fonts tailored to the high resolution Paperwhite display, an all-new user interface, the new Time to Read feature that helps readers know the amount of time it will take them to finish a chapter or book, X-Ray to explore the “Bones of a Book,” plus all the features customers love about reading on Kindle, including Whispersync, worry-free cloud storage, massive selection of millions of books including over 200,000 exclusive books, and the lowest prices. Prime members also have access to Kindle Owners’ Lending Library, with more than 210,000 books to borrow for free as frequently as a book a month, with no waiting and no due dates, including over 100 current and former New York Times best sellers and all 7 Harry Potter books. Kindle Paperwhite WiFi + 3G offers the same new design and features as Kindle Paperwhite with the added convenience of free 3G. Kindle’s free 3G connection means customers never have to hunt for or pay for a Wi-Fi hotspot – simply download and read books anytime, anywhere in over 100 countries around the world. Amazon pays for the 3G connection so there’s no monthly fees or annual contracts.