Fliptop announced Fliptop Social Profiles integrated with Oracle Sales and Marketing Cloud Service, which automatically displays Twitter, Facebook and LinkedIn profiles for contacts in Oracle Sales and Marketing Cloud Service and makes it easy to connect with them. The application also includes Fliptop's new Social Snapshot feature, which automatically generates a briefing page containing all the social profiles of people associated with an opportunity.

Most of the data stored in CRM systems is about contacts in the physical world – names, locations, titles, companies, phone numbers, etc. But customers today are sharing a lot more about who they are and what they're interested in within the digital world, specifically on social channels.

"Fliptop's Social Profiles integrated with Oracle Sales and Marketing Cloud Service makes it easy for sales, marketing and support teams to have more personal interactions and keep in touch with customers even if their email or phone number changes," said Doug Camplejohn, CEO and Founder of Fliptop. "The app requires no manual data entry – social handles are automatically added to all contacts in the Oracle Sales and Marketing Cloud instance."