CNN explores "our mobile society"
Beginning this week through October 7, 2012, CNN will place the muscle of its global resources behind ’Our Mobile Society,’ an initiative to explore the new world where mobile technology has shifted from nicety to necessity. Appearing across all of CNN platforms, the month-long coverage will examine the impact of mobile devices on topics including personal relationships, work habits, cultural quirks, heath, finance, and etiquette.
“With the emergence of new capabilities, mobile has become increasingly important to CNN’s global business and the way we interact with our users,” said Louis Gump, vice president of mobile for CNN. “Inspired by our own dynamic evolution of content delivery and consumption, CNN launched ‘Our Mobile Society’ to further uncover the impact of mobile on the world around us.”
As part of the initiative, CNN’s apps and mobile site will feature a special section dedicated to ’Our Mobile Society,’ and CNN iReport will launch a new uploader, allowing users to create and share iReports directly from CNN’s mobile website for the first time ever.
“We’re excited to launch this cross-platform coverage that will focus on the many ways mobile devices have changed our lives and our world,” said Meredith Artley, vice president and managing editor of CNN Digital. “The impact is profound — from industry innovations to our own attention spans, our relationships, the way we work, how we entertain ourselves and beyond.”
Throughout the month, CNN Digital will investigate a wide range of topics related to our mobile society, including special reports from CNNMoney.com. Beginning September 24th, a full week of ‘Our Mobile Society’ coverage will air on CNN International as segments in ‘News Stream’ at 5:30 PM IST. Personalized tablet magazine Zite will be adding a section entitled ‘Our Mobile Society’ to its apps as well.