Bluestar and Psion extend partnership in Mexico
BlueStar, a leading global distributor of ADC, Mobility, Point-of-Sale, and RFID technology solutions, and Psion , a global provider of mobile computing solutions, have announced a new distribution agreement for Mexico. This partnership enables BlueStar to expand its distribution of Psion's rugged handheld devices, vehicle mount computers and connectivity solutions to the Mexico market. "This is a unique opportunity to join our enthusiastic young operation in México with Psion a leading supplier of rugged handheld devices, to provide VARS with a world of innovative solutions for different verticals," said Luis Fernando Proaño, Vice President and General Manager at BlueStar Latin America.
BlueStar provides bundled solutions with hardware, software and critical accessories under one SKU, with technology solutions across all of its targeted verticals including manufacturing, warehousing, transportation and distribution. Psion delivers modular and adaptable rugged handheld devices built around customer needs. The partnership brings together BlueStar's solutions-based model with Psion's open innovation strategy.
"The addition of Psion's rugged handhelds and the company's open innovation business model will allow us to provide our customers with new opportunities to grow their businesses," said Gabriel Leon, General Manager at BlueStar México.
"Partners like BlueStar are a critical component of our open innovation philosophy because they enable us to broaden the reach of our rugged devices and services into new markets," said Mike Jachimiec, Vice President of Global Channels at Psion. "The extension of our partnership with BlueStar enables us to better service our channel partners in Mexico and provide more services and improved access to the latest devices from our Omnii platform."